ABOUT ARELLA

ABOUT ARELLA

I’ve been obsessed with fashion since I was a kid. I was reading fashion magazines at ten, interned in the accessories department at Seventeen Magazine in college, and somehow talked my way into working New York Fashion Week, twice. Style has always been my thing, specifically the kind that looks effortless without trying too hard.

My personal look has always been simple. Mostly black. Clean lines. I let my jewelry and accessories do the talking because I genuinely believe the right piece can make your entire outfit feel intentional without saying a word.

But for years I couldn’t find what I was looking for. Everything either felt cheap, the kind of thing that turns your neck green after a week, or it was $400+ designer and completely out of reach for everyday wear. The middle ground I wanted was elevated, distinctive jewelry that felt special enough to transform an outfit, but effortless enough to wear every day. 

So I created my version of it.

ARELLA is a Los Angeles jewelry brand creating timeless pieces designed to be worn, not saved for special occasions. I think of them as modern heirlooms: pieces that feel elevated and considered, but work with your real life every single day.

If you dress simply and let your jewelry make the statement, you’re exactly who I designed this for.