ABOUT ARELLA

I've been obsessed with fashion since I was a kid. I was reading fashion magazines at ten, interned in the accessories department at Seventeen Magazine in college, and somehow talked my way into working New York Fashion Week — twice. Style has always been my thing, specifically the kind that looks effortless without trying too hard.

My personal look has always been simple. Mostly black. Clean lines. I let my jewelry and accessories do the talking because I genuinely believe the right piece can make your entire outfit feel intentional without saying a word.

But for years I couldn't find what I was looking for. Everything either felt cheap- the kind of thing that turns your neck green after a week or it was $400+ designer and completely out of reach for everyday wear. The middle ground I wanted was classy, sculptural, luxury-looking jewelry at a price you'd actually wear daily... it just didn't exist in my world.

So I created it.

Arella is a Los Angeles based jewelry brand. Every collection is vintage-inspired, intentionally designed, and built to be worn — not saved for special occasions. I think of them as modern heirlooms: pieces that feel elevated and timeless, but work with your real life every single day.

If you dress simply and let your jewelry make the statement, you're exactly who I designed this for.